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โญ Get ready for UA Society Unplugged 2025! ๐Ÿš€

Join us for an exclusive in-person gathering in Seoul, a dynamic city where innovation, technology, and mobile growth converge.

Spend the day diving into expert-led sessions, exploring the latest UA strategies, mobile trends, and success stories from local and global leaders. Then, unwind in the evening at a networking soirรฉe over great food and drinksโ€”an ideal setting to connect with Koreaโ€™s top mobile growth professionals.

๐Ÿ“…ย Date: Thursday, 22 May 2025
โ˜€๏ธ Day time conference sessions from 9:30am – 5:30pm
๐ŸŒ™ Evening networking from 6pm – 10pm

๐Ÿ“ Location: Grand InterContinental Seoul Parnas | Seoul, South Korea

NOTE: This event is exclusively for mobile app developers and publishers.

Stay tuned for more detailsโ€”we canโ€™t wait to see you in Seoul! ๐Ÿ‡ฐ๐Ÿ‡ท๐Ÿ”ฅ

โญ UA Society Unplugged 2025์— ์—ฌ๋Ÿฌ๋ถ„์„ ์ดˆ๋Œ€ํ•ฉ๋‹ˆ๋‹ค!!๐Ÿš€


์˜ฌํ•ด UA Society๋Š” ํ˜์‹ , ๊ธฐ์ˆ , ๊ทธ๋ฆฌ๊ณ  ๋ชจ๋ฐ”์ผ ์„ฑ์žฅ์„ ๋Œ€ํ‘œํ•˜๋Š” ๋„์‹œ, ์„œ์šธ์—์„œ ์—ด๋ฆฌ๋Š” ํŠน๋ณ„ํ•œ ์ปจํผ๋Ÿฐ์Šค๋ฅผ ๊ฐœ์ตœํ•ฉ๋‹ˆ๋‹ค.ย 

๊ธ€๋กœ๋ฒŒ ๋ฐ ๊ตญ๋‚ด ์—…๊ณ„ ๋ฆฌ๋”๋“ค์ด ์ด๋„๋Š” ๋‹ค์–‘ํ•œ ์„ธ์…˜์„ ํ†ตํ•ด ์ตœ์‹  UA ์ „๋žต, ๋ชจ๋ฐ”์ผ ํŠธ๋ Œ๋“œ, ์„ฑ๊ณต ์‚ฌ๋ก€ ๋“ฑ์„ ๊นŠ์ด ์žˆ๊ฒŒ ๋‹ค๋ฃจ๋ฉฐ, ์‹ค๋ฌด์ ์ธ ์ธ์‚ฌ์ดํŠธ๋ฅผ ํ•จ๊ป˜ ๋‚˜๋ˆŒ ์ˆ˜ ์žˆ๋Š” ๊ธฐํšŒ์ž…๋‹ˆ๋‹ค.
๋˜ํ•œ, ์ €๋…์—๋Š” ๋ง›์žˆ๋Š” ์Œ์‹๊ณผ ์นตํ…Œ์ผ์„ ์ฆ๊ธฐ๋ฉฐ ๋Œ€ํ•œ๋ฏผ๊ตญ ์ตœ๊ณ ์˜ ๋ชจ๋ฐ”์ผ ๋งˆ์ผ€ํŒ… ์ „๋ฌธ๊ฐ€๋“ค๊ณผ ์ž์œ ๋กญ๊ฒŒ ๊ต๋ฅ˜ํ•  ์ˆ˜ ์žˆ๋Š” ๋„คํŠธ์›Œํ‚น ์ž๋ฆฌ๋„ ๋งˆ๋ จ๋˜์–ด ์žˆ์œผ๋‹ˆ, ๋งŽ์€ ๊ด€์‹ฌ๊ณผ ์ฐธ์—ฌ ๋ถ€ํƒ๋“œ๋ฆฝ๋‹ˆ๋‹ค.ย 

๐ŸŽง ๋ชจ๋“  ์„ธ์…˜์€ ํ˜„์žฅ์—์„œ ์ œ๊ณต๋˜๋Š” ํ—ค๋“œ์…‹์„ ํ†ตํ•ด ํ•œ๊ตญ์–ด๋กœ ๋™์‹œํ†ต์—ญ๋  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค.

ย ๐Ÿ“… ์ผ์‹œ: 2025๋…„ 5์›” 22์ผ (๋ชฉ์š”์ผ)
 โ˜€๏ธ ์ปจํผ๋Ÿฐ์Šค: ์˜ค์ „ 9์‹œ 30๋ถ„ ~ ์˜คํ›„ 5์‹œ 30๋ถ„
 ๐ŸŒ™ ๋„คํŠธ์›Œํ‚น: ์˜คํ›„ 6์‹œ ~ ์˜คํ›„ 10์‹œ

๐Ÿ“ ์žฅ์†Œ: ๊ทธ๋žœ๋“œ ์ธํ„ฐ์ปจํ‹ฐ๋„จํƒˆ ์„œ์šธ ํŒŒ๋ฅด๋‚˜์Šค (์‚ผ์„ฑ์—ญ)
๋ฌด๋ฃŒ ์ฃผ์ฐจ๊ฐ€ ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค.

๋ณธ ํ–‰์‚ฌ๋Š” ๋ชจ๋ฐ”์ผ ์•ฑ ๊ฐœ๋ฐœ์‚ฌ ๋ฐ ํผ๋ธ”๋ฆฌ์…”๋ฅผ ์œ„ํ•œ ์ด๋ฒคํŠธ๋กœ, ์‚ฌ์ „ ๋“ฑ๋ก ๋ถ€ํƒ๋“œ๋ฆฝ๋‹ˆ๋‹ค.ย 

๋” ๋งŽ์€ ์ •๋ณด๋ฅผ ๊ณง ๊ณต์œ ํ•  ์˜ˆ์ •์ด๋‹ˆ ๊ธฐ๋Œ€ํ•ด์ฃผ์„ธ์š”!
์„œ์šธ์—์„œ ๋งŒ๋‚˜์š”! ๐Ÿ‡ฐ๐Ÿ‡ท๐Ÿ”ฅ

AGENDA

Time
Talk
Speaker
09:30
Registration Opens
์‚ฌ์ „ ๋“ฑ๋ก ์‹ ์ฒญ
10:00
Opening Remarks
์˜คํ”„๋‹ ์ธ์‚ฌ๋ง
Reuben Milne | UA Society
10:30
How to Be Successful in the West โ€“ Key Strategies for Gaming Growth
Western Market ์—์„œ ์„ฑ๊ณตํ•˜๋Š” ๋ฒ• โ€“ ํ•ต์‹ฌ ์„ฑ์žฅ ์ „๋žต
Igal Frid | AppsFlyer
10:55
East meets West: Core vs Casual Gaming Strategies
๋™์„œ์–‘์˜ ๊ฒŒ์ž„ Growth ์ „๋žต: ๋ฏธ๋“œ์ฝ”์–ด vs ์บ์ฃผ์–ผ
Haewon Yum & Safia Dawood | Moloco
11:20
Comfort Break
Coffee Break (ํœด์‹)
11:40
From Goals to Growth: Winning with Subscription Model
Subscription(๊ตฌ๋…) ๋ชจ๋ธ ์„ฑ๊ณต ์ „๋žต
Or Magnezi | TinyTap
12:05
What ROAS campaign/network delivers better results for IAA games?
IAA ๊ฒŒ์ž„์˜ ROAS ์„ฑ๊ณต ํฌ์ธํŠธ - ์บ ํŽ˜์ธ/๋„คํŠธ์›Œํฌ ๋ถ„์„
Yigui Sun | Kwalee
12:30
Deep linking in performance marketing
ํผํฌ๋จผ์Šค ๋งˆ์ผ€ํŒ…์—์„œ์˜ ๋”ฅ๋งํ‚น ์ „๋žต
Duong Thi Nhat Huong (Kate) | Ather Labs
12:55
Lunch Break
์ ์‹ฌ ์‹œ๊ฐ„
14:10
Be the hero: How to Make Killer Creatives
Be the hero: ์ž„ํŒฉํŠธ ์žˆ๋Š” ํ‚ฌ๋Ÿฌ ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ
Yoojin Jung | Trailmix Games
14:35
Beyond the Click: Crafting Immersive Narratives to Retain Users
Beyond Click - ๋ชฐ์ž…ํ˜• ๋‚ด๋Ÿฌํ‹ฐ๋ธŒ๋กœ ์œ ์ €๋ฅผ ์œ ์ง€ํ•˜๋Š” ๋ฒ•
Goncalo Martins | BoomBit
15:00
Retargeting creatives: Allow me to reintroduce myself
๋ฆฌํƒ€๊ฒŒํŒ… ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ: ๊ฒŒ์ž„์˜ ์žฌ๋„์•ฝ
Philippe Keang | Adikteev
15:25
Comfort Break
Coffee Break (ํœด์‹)
15:45
When AI Meets Marketing: New Rules, New Roles
AI์™€ ๋งˆ์ผ€ํŒ…์˜ ๋งŒ๋‚จ: ์ƒˆ๋กœ์šด ๋ฃฐ, ์ƒˆ๋กœ์šด ์—ญํ• 
Seyoung Yoon | Supercent
16:10
How to navigate Telegram Gaming
ํ…”๋ ˆ๊ทธ๋žจ ๊ฒŒ์ž„์€ ์ฒ˜์Œ์ด์ง€?
Komal Amin | Mighty Bear Games
16:35
Finding Purpose Through Play
๊ฒŒ์ž„ ํ”Œ๋ ˆ์ด ๋„ˆ๋จธ์˜ ๋” ํฐ ๋ชฉ์ 
Lisa Pak | UNEP
17:00
Quiz with Prizes
ํ€ด์ฆˆ & ์ƒํ’ˆ ์ฆ์ •
Reuben Milne | UA Society
17:15
Closing Remarks
ํด๋กœ์ง• ๋ฉ˜ํŠธ
UA Society Members
17:30
Comfort Break
Coffee Break (ํœด์‹)
18:00
Evening Networking Reception with food & drinks until 22:00
๋„คํŠธ์›Œํ‚น ํŒŒํ‹ฐ (๋””๋„ˆ & ์นตํ…Œ์ผ) ~10pm
Reception Venue

SPEAKERS

Igal Frid
LinkedIn Icon
Igal Frid
AppsFlyer
Haewon Yum
LinkedIn Icon
Haewon Yum
Moloco
Safia Dawood
LinkedIn Icon
Safia Dawood
Moloco
Or Magnezi
LinkedIn Icon
Or Magnezi
TinyTap
Yigui Sun
LinkedIn Icon
Yigui Sun
Kwalee
Duong Thi Nhat Huong (Kate)
LinkedIn Icon
Duong Thi Nhat Huong (Kate)
Ather Labs
Yoojin Jung
LinkedIn Icon
Yoojin Jung
Trailmix Games
Goncalo Martins
LinkedIn Icon
Goncalo Martins
BoomBit
Philippe Keang
LinkedIn Icon
Philippe Keang
Adikteev
Seyoung Yoon
LinkedIn Icon
Seyoung Yoon
Supercent
Komal Amin
LinkedIn Icon
Komal Amin
Mighty Bear Games
Lisa Pak
LinkedIn Icon
Lisa Pak
UNEP
Reuben Milne
LinkedIn Icon
Reuben Milne
UA Society

VENUE

Grand InterContinental Seoul Parnas

Teheran-ro, 521 Gangnam District
Seoul, South Korea

Located in Parnas Tower
Directions to Venue

 

๊ทธ๋žœ๋“œ ์ธํ„ฐ์ปจํ‹ฐ๋„จํƒˆ ์„œ์šธ ํŒŒ๋ฅด๋‚˜์Šค

์„œ์šธํŠน๋ณ„์‹œ ๊ฐ•๋‚จ๊ตฌ ํ…Œํ—ค๋ž€๋กœ 521

ํŒŒ๋ฅด๋‚˜์Šคํƒ€์›Œ ๋‚ด ์œ„์น˜
๋ฌด๋ฃŒ ์ฃผ์ฐจ๊ฐ€ ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค.
ํ–‰์‚ฌ์žฅ ์˜ค์‹œ๋Š” ๊ธธ

UA Society Unplugged 2025

Grand InterContinental Seoul Parnas
Directions to Venue

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