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โญ Get ready for UA Society Unplugged 2026 ๐Ÿš€

Fresh off celebrating 10 years of exceptional events in London, the UA Society returns to Seoul for an exclusive in-person gathering designed for leaders in mobile app development and publishing.

Join us for a full day of insights from local and global mobile growth experts. We’ll explore industry trends, UA strategies, success stories, and creative innovations that are shaping the future of mobile. Throughout the day, enjoy complimentary coffee, lunch, and refreshments, and take home a premium branded gift.

As evening falls, join us for a networking reception featuring delicious food and drinksโ€”the perfect opportunity to connect with Korea’s leading mobile growth professionals in a relaxed setting.

๐ŸŽง All sessions will offer simultaneous interpretation from English to Korean via individual headset devices for all attendees.

๐Ÿ“… Date: Thursday, 23 April 2026
โ˜€๏ธ Day time conference sessions from 9:30am – 5:30pm
๐ŸŒ™ Evening networking from 5:30pm – 8:00pm

๐Ÿ“ Location: COEX Convention & Exhibition Center | Seoul, South Korea

NOTE: This event is exclusively for mobile app developers and publishers.

Stay tuned for more details – we canโ€™t wait to see you in Seoul! ๐Ÿ‡ฐ๐Ÿ‡ท๐Ÿ”ฅ

โญ UA Society Unplugged 2026 ์—ฌ๋Ÿฌ๋ถ„์„ ์ดˆ๋Œ€ํ•ฉ๋‹ˆ๋‹ค!๐Ÿš€

์˜๊ตญ ๋Ÿฐ๋˜์—์„œ 10์ฃผ๋…„์„ ์„ฑํ™ฉ๋ฆฌ์— ๋งž์ดํ•œ UA Society๊ฐ€, ์ž‘๋…„์— ์ด์–ด ๋‹ค์‹œ ํ•œ ๋ฒˆ ์„œ์šธ๋กœ ๋Œ์•„์˜ต๋‹ˆ๋‹ค!๐Ÿ™Œ
๋ชจ๋ฐ”์ผ ์•ฑยท๊ฒŒ์ž„ ๊ฐœ๋ฐœ์‚ฌ์™€ ํผ๋ธ”๋ฆฌ์…” ๋ฆฌ๋”๋“ค์„ ์œ„ํ•œ ํŠน๋ณ„ํ•œ ํ”„๋ฆฌ๋ฏธ์—„ ์ปจํผ๋Ÿฐ์Šค์— ์—ฌ๋Ÿฌ๋ถ„์„ ์ดˆ๋Œ€ํ•ฉ๋‹ˆ๋‹ค.ย 

ํ•˜๋ฃจ ๋™์•ˆ ์ตœ์‹  ์—…๊ณ„ ํŠธ๋ Œ๋“œ๋ถ€ํ„ฐ UA ์ „๋žต, ์„ฑ๊ณต ์‚ฌ๋ก€, ๊ทธ๋ฆฌ๊ณ  ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ ํ˜์‹ ๊นŒ์ง€ โ€” ๊ตญ๋‚ด์™ธ ๋ชจ๋ฐ”์ผ ํผํฌ๋จผ์Šค ๋งˆ์ผ€ํŒ… ์ „๋ฌธ๊ฐ€๋“ค์˜ ์ƒ์ƒํ•œ ์„ธ์…˜๊ณผ ์ธ์‚ฌ์ดํŠธ๋ฅผ ์ง์ ‘ ๋งŒ๋‚˜๋ณด์„ธ์š”.

ํ–‰์‚ฌ ๋‚ด๋‚ด ์ œ๊ณต๋˜๋Š” ์ŠคํŽ˜์…œํ‹ฐ ์ปคํ”ผ, ๋‹ค๊ณผ, ๋””์ €ํŠธ ๋ฐ ์ •์„ฑ ๊ฐ€๋“ํ•œ ๋Ÿฐ์น˜์„ธํŠธ๋ฅผ ์ฆ๊ธฐ๋ฉฐ ์ฐธ์„์ž ์ „์›์—๊ฒŒ ๋“œ๋ฆฌ๋Š” ํ”„๋ฆฌ๋ฏธ์—„ ํ•œ์ • ๊ตฟ์ฆˆ๋กœ ํŠน๋ณ„ํ•œ ์ˆœ๊ฐ„์„ ๊ธฐ๋…ํ•˜์„ธ์š”.

ํ•˜๋ฃจ์˜ ๋งˆ๋ฌด๋ฆฌ๋Š”, ์ตœ๊ณ ๊ธ‰ ๋””๋„ˆ ๋ท”ํŽ˜์™€ ์™€์ธ์ด ํ•จ๊ป˜ํ•˜๋Š” ๋„คํŠธ์›Œํ‚น ํŒŒํ‹ฐ!
ํ•œ๊ตญ ๋ฐ ๊ธ€๋กœ๋ฒŒ ๋ชจ๋ฐ”์ผ ์ „๋ฌธ๊ฐ€๋“ค๊ณผ ๊ต๋ฅ˜ํ•˜๋ฉฐ ์ •๋ณด๋ฅผ ๋‚˜๋ˆ„๊ณ , ์ƒˆ๋กœ์šด ์˜๊ฐ์„ ์–ป๋Š” ์žŠ์ง€ ๋ชปํ•  ์‹œ๊ฐ„์ด ์ค€๋น„๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค!ย 

๐ŸŽง ๋ชจ๋“  ์„ธ์…˜์€ ํ˜„์žฅ์—์„œ ์ œ๊ณต๋˜๋Š” ํ—ค๋“œ์…‹์„ ํ†ตํ•ด ํ•œ๊ตญ์–ด๋กœ ๋™์‹œํ†ต์—ญ ๋  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค.

ย ๐Ÿ“… ์ผ์‹œ: 2026๋…„ 4์›” 23์ผ ๋ชฉ์š”์ผ
 โ˜€๏ธ ์ปจํผ๋Ÿฐ์Šค: ์˜ค์ „ 9์‹œ 30๋ถ„ – ์˜คํ›„ 5์‹œ 30๋ถ„
 ๐ŸŒ™ ๋„คํŠธ์›Œํ‚น: ์˜คํ›„ 5์‹œ 30๋ถ„ – ์˜คํ›„ 8์‹œ

๐Ÿ“ ์žฅ์†Œ: COEX ์ปจ๋ฒค์…˜ ๋ฐ ์ „์‹œ ์„ผํ„ฐ (์‚ผ์„ฑ์—ญ)

๋ณธ ํ–‰์‚ฌ๋Š” ๋ชจ๋ฐ”์ผ ์•ฑ ๊ฐœ๋ฐœ์‚ฌ ๋ฐ ํผ๋ธ”๋ฆฌ์…”๋ฅผ ์œ„ํ•œ ์ด๋ฒคํŠธ๋กœ, ์‚ฌ์ „ ๋“ฑ๋ก ๋ถ€ํƒ๋“œ๋ฆฝ๋‹ˆ๋‹ค.ย 

๋” ๋งŽ์€ ์ •๋ณด๋ฅผ ๊ณง ๊ณต์œ ํ•  ์˜ˆ์ •์ด๋‹ˆ ๊ธฐ๋Œ€ํ•ด์ฃผ์„ธ์š”!
์„œ์šธ์—์„œ ๋งŒ๋‚˜์š”! ๐Ÿ‡ฐ๐Ÿ‡ท๐Ÿ”ฅ

AGENDA

Time
Talk
Speaker
09:30
Registration Opens
ํ‹ฐ์ผ“ ๋“ฑ๋ก ์˜คํ”ˆ
10:00
Opening Remarks
์˜คํ”„๋‹ ์ธ์‚ฌ๋ง
Reuben Milne | UA Society
10:30
Keynote: The Latest Industry Insights
์ตœ์‹  ์‚ฐ์—… ๋™ํ–ฅ ํ‚ค๋…ธํŠธ
Ligita Burnham | AppsFlyer
11:00
Growing Games That Should Be Dead
๋๋‚œ ์ค„ ์•Œ์•˜๋˜ ๊ฒŒ์ž„์˜ ์—ญ์„ฑ์žฅ ์ „๋žต
Boris Kalmykov | Hypemasters
11:30
Comfort Break
์ปคํ”ผ ๋ธŒ๋ ˆ์ดํฌ
11:45
Things We Wish We Knew About IPs Before We Started Working With One
IP ์ฝœ๋ผ๋ณด ์ „์— ์•Œ์•„์•ผ ํ•  ํ•ต์‹ฌ ์ธ์‚ฌ์ดํŠธ
Fernando Mafra | Twin Harbour Interactive
12:15
Beyond ROAS: Engineering LTV Uplift Across the Game Progression
ROAS๋ฅผ ๋„˜์–ด: ๊ฒŒ์ž„ ์ „ ๊ตฌ๊ฐ„์—์„œ LTV๋ฅผ ๊ทน๋Œ€ํ™”ํ•˜๋Š” ์„ฑ์žฅ ์ „๋žต
Minjung Son | Supercent
12:45
Going for 10x: Scaling Our Techniques and Ways of Working
10๋ฐฐ ์„ฑ์žฅ์„ ํ–ฅํ•ด: ๋งˆ์ผ€ํŒ… ํ…Œํฌ๋‹‰๊ณผ ์šด์˜ ๋ฐฉ์‹์˜ ์Šค์ผ€์ผ๋ง
Andy Park | Supercell
13:15
Lunch Break
๋Ÿฐ์น˜ ๋ธŒ๋ ˆ์ดํฌ
14:15
Stop Guessing, Start Converting: How to Master In-Ad Drop-offs and Scale From Mobile to CTV
์ถ”์ธก์€ ๋๋‚ด๊ณ  ์ „ํ™˜์„ ์‹œ์ž‘ํ•˜๋ผ: ๊ด‘๊ณ  ์ดํƒˆ์„ ์ค„์ด๊ณ  ๋ชจ๋ฐ”์ผ์—์„œ CTV๊นŒ์ง€ ํ™•์žฅํ•˜๋Š” ๋ฐฉ๋ฒ•
Pau Quevedo | Smadex
14:45
From Churn to Comeback: AI-Driven Strategies to Re-Engage Players
์ดํƒˆ์—์„œ ์ปด๋ฐฑ๊นŒ์ง€: AI ๊ธฐ๋ฐ˜ ์œ ์ € ๋ฆฌ์ธ๊ฒŒ์ด์ง€๋จผํŠธ ์ „๋žต
Woochang Lee | DRIMAGE
15:15
Five Years After ATT: The Evolution of iOS Retargeting
ATT ๋„์ž… 5๋…„ ํ›„: iOS ๋ฆฌํƒ€๊ฒŸํŒ…์˜ ์ง„ํ™”
John Oh | Adikteev
15:45
Comfort Break
์ปคํ”ผ ๋ธŒ๋ ˆ์ดํฌ
16:00
Unconventional by Design: Alternative Uses of Modern Networks
ํ‹€์„ ๊นจ๋Š” ๋””์ž์ธ: ํ˜„์žฌ ๋„คํŠธ์›Œํฌ์˜ ์ƒ‰๋‹ค๋ฅธ ํ™œ์šฉ๋ฒ•
Goncalo Martins | BoomBit
16:30
Creative Spark: Award-Winning Ideas
ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ ์ŠคํŒŒํฌ: ์–ด์›Œ๋“œ ์ˆ˜์ƒ์ž‘์—์„œ ์–ป๋Š” ์ธ์‚ฌ์ดํŠธ
Hadas Zarbiv | Playstudios
17:00
More Creative, Not More Automated: How AI Can Supercharge Your Creativity
AI ์‹œ๋Œ€์˜ ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ: ์ž๋™ํ™”๋ฅผ ๋„˜์–ด ํ˜์‹  ๊ทน๋Œ€ํ™”
Gavin McNicholl | Crazy Labs
17:30
Quiz with Prizes
๊ฒฝํ’ˆ ํ€ด์ฆˆ ์ด๋ฒคํŠธ
Reuben Milne | UA Society
17:45
Closing Remarks
ํด๋กœ์ง• ์ธ์‚ฌ๋ง
UA Society Members
18:00
Evening Networking
์ €๋… ๋„คํŠธ์›Œํ‚น

SPEAKERS

Ligita Burnham
LinkedIn Icon
Ligita Burnham
AppsFlyer
Boris Kalmykov
LinkedIn Icon
Boris Kalmykov
Hypemasters
Fernando Mafra
LinkedIn Icon
Fernando Mafra
Twin Harbour Interactive
Minjung Son
LinkedIn Icon
Minjung Son
Supercent
Andy Park
LinkedIn Icon
Andy Park
Supercell
Pau Quevedo
LinkedIn Icon
Pau Quevedo
Smadex
Woochang Lee
LinkedIn Icon
Woochang Lee
DRIMAGE
John Oh
LinkedIn Icon
John Oh
Adikteev
Goncalo Martins
LinkedIn Icon
Goncalo Martins
BoomBit
Hadas Zarbiv
LinkedIn Icon
Hadas Zarbiv
Playstudios
Gavin McNicholl
LinkedIn Icon
Gavin McNicholl
Crazy Labs
Reuben Milne
LinkedIn Icon
Reuben Milne
UA Society

VENUE

COEX Convention & Exhibition Center

513 Yeongdong-daero, Gangnam District
Seoul 06164, South Korea

4F Conference Room South
Directions to Venue

 

Directions to the AuditoriumFor the easiest access to the UA Society Unplugged Auditorium, please follow these directions:
  1. Arrive at the COEX district (Samseong L2 / Bongeunsa L9)
  2. Head to COEX Convention & Exhibition Center (South Side)
  3. Enter at the East Gate
  4. Take the first escalator or the elevator to the 4th (top) floor
  5. Walk to Room 401

 

 

COEX ์ปจ๋ฒค์…˜ ๋ฐ ์ „์‹œ ์„ผํ„ฐ

์„œ์šธํŠน๋ณ„์‹œ ๊ฐ•๋‚จ๊ตฌ ์˜๋™๋Œ€๋กœ 513
(์‚ผ์„ฑ๋™, ์ฝ”์—‘์Šค) 06164

4์ธต ๋‚จ์ชฝ ํšŒ์˜์‹ค
ํ–‰์‚ฌ์žฅ ์˜ค์‹œ๋Š” ๊ธธ

 

์ปจํผ๋Ÿฐ์Šค๋ฃธ ์ฐพ์•„์˜ค์‹œ๋Š” ๊ธธUA Society Unplugged ์ปจํผ๋Ÿฐ์Šค๋ฃธ์œผ๋กœ ๊ฐ€์žฅ ์‰ฝ๊ฒŒ ์˜ค์‹œ๋ ค๋ฉด ์•„๋ž˜ ์•ˆ๋‚ด๋ฅผ ๋”ฐ๋ผ์ฃผ์„ธ์š”.
  1. ์ฝ”์—‘์Šค ์ผ๋Œ€ ๋„์ฐฉ (์‚ผ์„ฑ์—ญ 2ํ˜ธ์„  / ๋ด‰์€์‚ฌ์—ญ 9ํ˜ธ์„ )
  2. ์ฝ”์—‘์Šค ์ปจ๋ฒค์…˜ & ์ „์‹œ์„ผํ„ฐ ๋‚จ์ชฝ (South)์œผ๋กœ ์ด๋™
  3. ๋™๋ฌธ(East Gate)์œผ๋กœ ์ถœ์ž…
  4. ์ฒซ ๋ฒˆ์งธ ์—์Šค์ปฌ๋ ˆ์ดํ„ฐ ๋˜๋Š” ์—˜๋ฆฌ๋ฒ ์ดํ„ฐ๋ฅผ ์ด์šฉํ•ด 4์ธต(์ตœ์ƒ์ธต)์œผ๋กœ ์ด๋™
  5. 401ํ˜ธ ์ž…์žฅ

UA Society Unplugged 2026

COEX Convention & Exhibition Center
Directions to Venue

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